Angie & Wendell stories
Client: ClearWay Minnesota, QUITPLAN Services
Agency: Clarity Coverdale Fury
Pitch by Nicholas Weigel // haTke
haTke rallied to put this pitch together for a great project and an important cause. Wrangling a small team of remote designers and lining up a production partner in Bent Image Lab, Nicholas & haTke creative producer Saira Weigel crafted this pitch to tell the stories of two characters struggling with the decision to make the choices on the path to living healthier lives.
Additional style frames developed for the pitch.
Nicholas had an idea to use lighting as a narrative tool in the spots. Our protagonists would move about their story... always in the shadow... with light just out of reach and/or set apart from them. This would not only add visual depth and punch to the scenes it would also allow for a moment at the end of each spot where making the right choice can be captured visually allowing the audience to feel the character's transformation.
Early on in the pitch haTke pulled together visual reference that Nicholas and the Agency could discuss to get everyone on the same page. This reference was then honed down and used to direct the designers.
Though haTke didn't win this job...We did enjoy the creative and loved the designs we came up with.