!!! A unique client & opportunity !!!
For the Super Cab project, we turned executives into superheroes, showcasing their leadership powers in a fun yet impactful way. This vibrant campaign highlights how these leaders inspire and motivate, delivering a message of innovation, strength, and collaboration.
!haTke!
Created & Directed by hatke
Super Cab transforms corporate leaders into larger-than-life superheroes, capturing their unique strengths, leadership styles, and personalities. This creative campaign celebrates executive excellence through dynamic visuals and empowering storytelling.
We began by consulting with the executives to identify their defining traits and leadership "superpowers." From there, we developed custom superhero personas and brought them to life through bold illustrations and cinematic visuals. Using a mix of high-end stock footage and GEN-AI technology, we crafted dynamic action sequences that showcased their superhero alter egos in action. To tie everything together, we designed colorful comic-book-inspired motion graphics and layered them with dramatic soundscapes. The result? A standout campaign that redefines corporate branding and celebrates the extraordinary within every leader.